Start With the People Closest to the Problem

Before designing a solution, we listen.

We use:

• Digital communities

• Social media conversations

• Surveys and polls

• Community engagement

We want to understand how people experience the problem in their everyday lives.

Why it matters

Statistics can tell us what is happening. Communities can often help explain why it is happening.

People's behaviour is influenced by much more than knowledge.

We examine:

Motivations: What makes people want to act?

Barriers: What prevents them from acting?

Social norms: What do people believe others expect from them?

Influencers: Who shapes decisions and behaviour?

Environment: What around the person makes a behaviour easier or harder?

Opportunity: Do people actually have the ability and resources to behave differently?

Understanding these factors helps us move from:

"People need to change."

to:

"What needs to change around people to make a different behaviour possible?"

Build With Communities

We believe people affected by a problem should have a voice in developing the solution.

Co-creation can involve:

• Community discussions

• Workshops

• Digital conversations

• User feedback

• Participatory design

• Stakeholder engagement

This allows us to develop solutions that reflect local realities rather than simply importing solutions designed elsewhere.

Don't Just Assume. Test.

We turn ideas into experiments.

An experiment might be:

• A new message

• A sticker intervention

• A community challenge

• A digital campaign

• A new distribution model

The goal is to learn.

We ask:

Did people respond?

How did they respond?

Why did they respond that way?

What surprised us?

What should we change?

Every Intervention Is an Opportunity to Learn

We treat both success and failure as sources of knowledge.

We document:

• What worked

• What did not work

• Who responded

• Who did not respond

• Unexpected outcomes

• Behavioural barriers

• Opportunities for improvement

This allows us to continuously improve our interventions.

Our goal is not to defend an idea.

Our goal is to discover what works.

Take What Works Further

When an intervention demonstrates potential, we explore how it can reach more people.

Scaling may involve:

• New geographic areas

• New community networks

• Institutional partnerships

• Digital amplification

• Policy engagement

• Additional funding

• Replication by other organisations

But scaling is not simply about doing more of the same.

We ask:

What needs to change when the intervention moves to a new community or context?